Just over two years ago I wrote a post about the importance of the resource and the URL — and I still stand by what I said there: the core of a website should be the resource and its URL. And if those resources describe real world things and they are linked together in the way people think about the world then you can navigate the site by hopping from resource to resource in an intuitive fashion. But I think I missed something important in that post — the role of curation, the role of storytelling.
When we started work on Wildlife Finder we designed the site around the core concepts that we knew people cared about and those that we had content about i.e. species, their habitats and adaptations, and we’ve been publishing resources about those concepts since last September. We’ve since published the model (Wildlife Ontology) describing how those concepts relate together. I’ve talked about this work as providing us with the Lego bricks because I also realised that we needed to use those Lego bricks to build stories, to help guide people through the content. Our first foray into online story telling with these Lego bricks are the Collections.
Collections allow us to curate a set of resources – to group and sequence clips and other resources to tell stories like the plight of the tiger or the years work of the BBC’s natural history unit. Silver Oliver has recently written about why he thinks this approach is important, why curation in a metadata driven information architecture – it’s a very good post — you should read it. But I thought I would share a bit about the intellectual framework behind how I think of this stuff. As with most of my ideas it’s not my ideas but one I’ve borrowed from someone brighter than me, in this case Nathan Shedroff who proposed a framework to think about how to build Lego bricks and then things with those bricks. A framework I’ve been using for few years now.
Wildlife Finder provides information by repackaging data from elsewhere – by organising programme clips, news stories etc. around natural history resources and concepts. This is good (I hope) because it provides useful additional context; but it’s not the whole story. In Shedroff’s model this process creates information — by adding context to data by presenting and organising it in a new, useful way. This is really what encyclopedias provide — structured information presented and organised in useful ways. The next step is to take this information and build stories with it to build knowledge and facilitate conversations.
As I say, with Wildlife Finder, we have started to tell stories by localising the information into Collections, but of course, now we have a unified domain model (which links together programmes and concepts within the natural world) there are other ways in which we can add context and build knowledge on top these resources — in addition to collections. There are lots of ways we can create new experiences, but as you can see from the diagram above, we don’t hold a monopoly in terms of story telling — those that consume the information, our audiences and ‘users’ could also build stories. Although the BBC doesn’t really let people build their own stories other sites and organisations do, notably Flickr who have a series of interesting approaches to let its users add context to photos through Groups, Galleries, Sets and Collections.