Google integrates YouTube videos into Google Video search – a glimpse of future strategy?

Google has announced that it has integrated YouTube into the Google Video search. The two sites remain separate but searching within Google Video will now return results from both YouTube and Google Video.

The Google Blog reassures people that the two services will continue “to play to their respective strengths” and that “Google will support YouTube by providing access to search and monetization platforms and, when/where YouTube launches internationally, to international resources”.

However, what I found most interesting is this:

Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

It made me wonder if Google plan to eventually move Google Video to become solely a video search service (searching all video on the web), and divest all video hosting and user generated content to YouTube.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: